How This passion fruit farmer sold 25 tons of fruit on her livestreaming debut?

Huang is a passion fruit farmer in Xunwu county in China’s southwestern Jiangxi province and the youngest member of her co-op, which comprises mostly middle-aged and elderly farmers.

After their regular offline distribution channels were disrupted by the coronavirus outbreak, she volunteered to take on the responsibility of finding online distribution channels for her co-op’s produce.

The 100-household co-op had heard of agricultural e-commerce, but were not sure where to begin, and had little incentive to try until the coronavirus outbreak overturned their regular plans…